In the early 1990s, during the savings and loan crisis, the late real estate investment pioneer Sam Zell coined the phrase “stay alive till ‘95” in expectation of a V-shaped recovery in property values for asset owners that could weather the storm.
In a soon-to-be-published whitepaper, New York-based private markets investment and advisory firm StepStone Group references both past and present downturns, arguing “stay alive till ‘25” is the new market mantra.