BlueBay boosts sales team

London-based credit manager BlueBay Asset Management has hired a new sales director to support the growth of its alternatives business, according to a statement.

Katherine Wentrup-Estupinan joins from advisory firm Strategic Investments Group, where she led the business development and investor relations effort within Southern Europe.

News of her appointment follows a Securities and Exchange Commission filing in December 2014 showing that BlueBay is seeking to raise €1 billion for its second direct lending fund.

“Katherine’s comprehensive experience of marketing within the alternatives space will help strengthen our existing sales efforts,” Mattias Højmark-Jensen, partner and head of sales, said in a statement. “Her insight and analysis is certain to enhance the effectiveness of the marketing and distribution of our Alternatives strategies.”

Previously Wentrup-Estupinan held a variety of business development roles at Alpha4x Asset Management, HSBC Global Asset Management and HSBC Securities, managing client relationships across Europe, the US and Latin America.