Data, above all, are what marketplace lenders pride themselves on. They think data allow them to weed out the bad risks, choose the ones worth taking and monitor portfolios to boost recovery rates. They argue that the use of data gives them an advantage that banks lending to similar customers do not possess.

Bold claims from the world of big data
Marketplace lenders have a wealth of information at their fingertips, giving them what they think is a vital advantage. But why do some investors still need convincing of their merits? By David Turner with additional reporting from Andrew Hedlund and Andy Thomson