KKR Credit completes $275m direct lending double

The global investment firm is backing a Dutch holiday park operator and UK outdoor advertising business.

KKR has announced two direct lending deals, in support of Roompot, a Netherlands-based operator of holiday parks, and Exterion Media, an outdoor advertising company in the UK and Europe.

Combined, the two transactions amount to more than $275 million in financing from KKR’s European direct lending platform, which provides funding for medium-sized companies across Europe needing customised funding solutions.

Roompot manages and operates holiday parks and camp sites as well as being a tour booking agent for more than 200 parks across Europe. The unitranche loan provided by KKR is one of the largest in recent years in the Netherlands. It is also the fourth credit deal completed by KKR in the Netherlands recently, accounting for more than $650 million altogether.

Exterion Media provides advertising space at major transport and retail spaces in the UK, France, the Netherlands, Spain and Ireland. KKR Credit has recently participated in and led six private credit deals in the UK, with this deal being the first since the UK’s vote to leave the European Union.

“Non-bank lending’s structural importance in the European market is growing, and KKR Credit continues to provide alternative customised lending solutions that support the individual needs of companies,” said Marc Ciancimino, member and head of European private credit at KKR.

Since 2014, KKR’s European private credit platform has deployed more than $1 billion across the region and supported over a dozen financial sponsors in the process.